Marketing analytics

Marketing analytics is the practice of collecting, checking and interpreting marketing data so budget decisions rest on evidence. Vetra Marketing checks that your data is correct, brings spend, leads and sales into one report, and shows which channels bring in revenue and which do not.

Who is it for?

Businesses whose reports disagree with each other, whose analytics do not match sales figures, or where nobody can say what a lead costs by channel.

What do we offer?

Tracking audit

We check whether your website and ad platforms count visits, leads and sales correctly. You get a list of what is broken, missing or counted twice, ranked by how much it distorts your numbers.

Set-up and repair

We fix the tracking: Google Analytics, tag management, consent settings and conversion tracking in Google, Meta and LinkedIn ads.

One dashboard

We bring ad spend, website data and sales from your CRM into a single report, so everyone looks at the same numbers.

Channel and budget analysis

We compare what each channel costs with what it brings in, and recommend where to add budget and where to cut.

Monthly reporting

A short report in plain English: what changed, why, and what to do next.

How much does it cost?

Measurement Health Check

from $1,900 one-off, ex GST

What you can and cannot trust in your marketing numbers.

  • GA4, tags and consent review
  • Ad platform conversion check
  • Written findings with fixes ranked by impact

Timing: 2 weeks

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Analytics & Reporting

from $1,800 per month, ex GST

A dashboard your leadership team can read in five minutes.

  • Tracking maintenance
  • One dashboard: spend, leads, revenue
  • Monthly report in plain English

Timing: ongoing, reviewed quarterly

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Written by the Vetra Marketing team. Last updated 3 October 2026.

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